Like you, we have a passion for powder, and an appetite for adventure.
Mabey Ski is an adventure ski specialist on a mission to conquer every continent. Founded by Nickie Mabey whose family have been ski pioneers for over a century, skiing is more than just a hobby. More than a passion. It’s a lifestyle that has led her to ski peaks less tracked, explore remote regions, and relocate to the mountains in Whistler, British Columbia.
Founder Nickie Mabey exploring Whistler's backcountry
Scenic heli-skiing in New Zealand
Mabey Ski Challenge: 4 Volcanoes in 4 Days
WHO WE ARE
Born into a family of skiers dating back to 1912, Nickie Mabey’s passion for skiing and adventure runs as deep as the generations before her. It’s a lifestyle that has led her to ski peaks less tracked and grow a team of hardcore skiers, travellers and logistics experts.
WHAT WE DO
Mabey Ski creates out-of-the-ordinary ski adventures across the globe that push boundaries and challenge the conventional. We practice what we preach and ski all over the world to find those unmarked backcountry huts, mountainside hot springs, and larger-than-life ski guides that become lifelong friends, so that we can create the most authentic and exhilarating ski adventure for you.
HOW WE DO IT
Aside from the extensive research that goes on behind our trips, the most important part of the process is getting to know you – your passions, your objectives, and what you want most from your experience. Whether it’s a romantic backcountry adventure, a corporate retreat with a twist, or a full-on expedition with a crew of friends, we’ll work with you to create your ultimate ski trip.
Our knowledge and creativity come from years of experience in the industry, an unrelenting passion for our work and experiencing our adventures first-hand. From cat-skiing by the ocean and mountaintop wine tasting, to heli-skiing first descents and catching rainbow trout for dinner, we’re on a never-ending journey to build deeper connections with a place and its people.
WHY WE DO IT
We know that some of the best memories come from when you step outside your comfort zone and try something new. Our team lives to ski and travel, and our passion lies in bringing that knowledge and experience together to give you the kind of adventure and excitement you will chase for the rest of your life.
Where we came from
100 years ago. 2,000 metres up… That’s where our story began, with Dorothy fearlessly flying down Adelboden’s slopes on 230cm wooden skis. By the time she reached the bottom, she’d ignited a passion that’s lasted four generations and set the family standard for blending snow and style. This Mabey family obsession inspired Dorothy’s great-granddaughter, Nickie, to found Mabey Ski.
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1912Great-Grandmother Dorothy was one of the original British ski holiday-goers. Here she is tearing up the slopes in Adelboden, Switzerland. Can you imagine skiing in a skirt on 230cm wooden skis? Not in our day Dotty!
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1914 – 1918
World War I
During World War I European troops learnt to ski to fight across the dangerous Dolomites.
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1931Aged 7, Granny Penny and her brother Nigel and mother Dorothy dressed for the beach in Mürren, Switzerland.
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1939 – 1945
World War II
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1946Granny Penny aged 22 serving style on and off the slopes. Can we please get a pair of those glasses?
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1947Granny Penny kept this menu for all these years – maybe they were the best Crêpes Suzette she ever had? Or perhaps it was from her first date with Grandpa Bevil who she met skiing in Mürren.
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1951Grandpa Bevil racing in leather boots
“He wasn’t always a pro – Grandpa was often falling over, and I would be the one helping him up. Although he would never admit it!” - Granny Penny
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1953Start’em young! Grandpa cut down an old pair of skis for the third generation of Mabey skiers.
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1970The Mabeys make The Sunday Express “Five girls, bareheaded, and only one boy, in a wooly cap all began skiing at between two and three. They are possibly the most talented skiing family in the Swiss Alps.”
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1971Back in the day when ski holidays cost £34(!), Nickie’s Dad and Auntie Noni strike a pose for the Inghams magazine.
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1972Always one for breaking traditions
Auntie ‘Isy’ Isabel is selected by BUSC to be the first ever female racer in the Anglo-Swiss Race. Having previously competed for GB in the women’s slalom at the FIS World Cup in 1970, they would have been stupid not to...
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1974Grandpa Bevil saves his pennies by using old summer photos for his son’s lift pass. Every little helps!
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1987Nickie Mabey experiences snow for the first time in Valmorel, and the love affair begins.
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1990Always wanting to help others, Granny Penny sets up the Penny Mabey Fund, sponsoring up-and-coming young British female skiers with dreams of reaching the Olympics.
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1999At 82 years young
Daredevil Grandpa Bevil wins his age category in the McMillan Cup.
"Save the blood wagons for those who really need them." Grandpa Bevil, after dislocating his shoulder during race practice the following year. -
2008Nickie joins the Oxford Brookes Snow Sports committee as social secretary where she starts organising ski trips for 400 students.
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2009Following in her aunties' ski tracks, Nickie qualifies as a Level 2 Ski Instructor with SitCo in New Zealand.
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2015Not long before the fifth generation of Mabey skiers arrive in Les Gets starting at aged 2.
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2016 – 2020Taking the ski passion to the next level, cousins Tash, Ana and Sophie Stocker take home numerous medals for the England Alpine Squad, each having their turn on the top of the podium.
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2017Nickie Mabey establishes Mabey Ski
It had been there all along, at the back of her mind (and blood) and now the time was right to introduce a new style of ski trip – the ski adventure.
Inspired by generations of Mabey explorers, she followed in her family’s ski tracks trying out exhilarating new experiences and discovering destinations like a local, leading to some of the best moments of her life.
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